The campaign includes TV spots, billboards, online banners, virals, merchandise, fan giveaways and PR stunts.
Last week I had a chance to be apart of the new multimillion dollar campaign for the ATP World Tour featuring all of the top players like Rafael Nadal, Roger Federer, Novak Djokovic, Andy Murray and James Blake. The purpose for the shoot was to showcase the sport’s core values as a one-on-one gladiatorial battle of world class athletes, full of intensity and passion. My job was to make that competitive intensity more realistic, so I smothered each player with baby oil, spayed their whole body with water and finished up with a touch of gloss on their lips. The shoot was photographed by Getty Images sports and celebrity photographer Clive Brunskill.
Rafael Nadal
No comments:
Post a Comment